CR7, More Like a Brand

The Manchester United Portuguese star Cristiano Ronaldo, could be labeled more beyond something he could be well known for, given that he has had real reasonable influence not only beyond the world of sports, but also in several other criteria like in business, fashion, entertainment, and many others fields of life due to the fact that he is actually affected these domains of the society directly of indirectly.


There are many cases known and unknown that had actually been impacted by the Portuguese superstar. That why he could be known as well globally by known by even non- sports fans. And this could be apart from his #CR7 merchandise, his partnerships with LiveScores and other brands, his sports equipment contract with Nike, there're several others from this.

It's generally known that Cristiano Ronaldo has massive social media influence given that he is unarguably the most followed athlete on social media, (especially on the general fact of being the most followed person on Instagram), and this social media influence of his equally is one of the contributive reason while his well known former team Real Madrid is the most followed sports team on social media and also a contributing reason why his former club Juventus is also among the top four most followed teams on social media.

Another case of Ronaldo's social media influence was seen in the previous transfer window with his move to the English giants Manchester United, a dramatic move that saw his social media following increased by 2 million, and that of Manchester United increasing by 5million within the first ten hours of the pronouncement of his entry into Manchester United.

Cristiano Ronaldo's signing into Manchester United equally had impacts on several sports and corporate domains that equally concerned the club. This was partly because the news of his transfer overshadowed that of Lionel Messi to PSG, thus making the transfer window to be regarded as one of the most wild transfer windows ever. And this his transfer to Manchester United saw the stock price value in the stock market increased by 8%, and equally the case of him making the jerseys of his name 'Ronaldo 7' having a record number of sales during that period ($187.1M shirt sales out beating that earlier put by Messi's PSG jersey sales of $103.8M during the same period).

Ronaldo's debut at Manchester United in a home game against Newcastle United recorded the highest number of fans in attendance for a Premier League game for a real long period, and this was a game that saw that club owner Joe Glazer being present in the stadium for a Manchester United match day game after his absence from the stands for over two years. Thus his presence with the Red Devils created so much attention towards the team.

Away from Cristiano Ronaldo's impact creating moments at Manchester United, the Portuguese superstar had equally had numerous impactful societal moments. One of the cases could be seen during the just passed Euro 2020 competition in the summer where he indirectly contributed to the fall in the stock market value of Coca cola, after he took up two bottles of the drink from the conference table on TV during the post march conference.


It was also seen in one of Portugal's world cup qualifier games against Serbia during the Summer in which Cristiano Ronaldo out of anger took off his captain arm band and threw on the pitch after his goal was disallowed by the referee. Following this in later stories, the captain band was picked up by someone and auctioned, and this this auction raised over $75,000 and the money was donated for the treatment of a girl who suffering from deadly disease.

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